About Plainsong

Know why your forecast changed

Plainsong connects what's happening in your business to what's happening out in the world, through driver-based forecasting with a board-ready narrative built in. Unlock the insight your best analyst carries in their head: made explicit, auditable, and ready to present.

Built by a commercial finance professional, not a Silicon Valley coder.

MONTHLY REVENUE · £m ElasticNet · 24m history
£5.42mnext 12 months
FORECAST FROM HERE
Aug 24Feb 25Aug 25Feb 26Aug 26
Base — every driver at its average£4.82m
UK retail sales volume lag 2+£412k
UK CPI annual rate lag 1+£155k
Brent crude lag 2−£108k
Trend + seasonality+£143k
Forecast, 12 months£5.42m
01 · THE INTUITION

Known, but never written

Your best analyst understands intuitively which factors move the P&L. Their potential is wasted if they spend their time reconciling spreadsheets.

02 · THE QUESTION

Up to the challenge?

When the CFO asks "why has the forecast moved?", the best answer is a clear narrative grounded in quantitative analysis, not a finger in the air.

03 · THE RISK

Gone when they leave

The day that analyst walks out, years of hard-won commercial intuition walk out with them. Nothing transferable is left behind.

What is Plainsong

Where strategy meets evidence. Know why your forecast moved.

A typical forecast looks like this:

  • 01ERPs reconcile the numbers.
  • 02After a lot of back and forward, analysts build a story retrospectively.
  • 03Then things change, and the process starts over — and the reasoning is rebuilt by hand, every month.

Plainsong works differently. Plainsong uses machine learning and modern visual analytics so your team can bring what they know about the business straight into the forecast.

Plainsong RECONCILIATION STRATEGY NARRATIVE What happened What we intend Why it moved
The product

A forecasting instrument, not a dashboard.

Five moving parts, one number you can defend. Pick a part to see it work.

Monthly revenue · driver-based forecast
Aug 24 today Aug 27
UK Retail Sales Volume IndexONS · ons:DRIQADDED
US Retail SalesFRED · RETAILSMNSA+ add
US Retail Trade EmploymentBLS · CES4200000001+ add
US Consumer Sentiment (UMich)FRED · UMCSENT+ add

Every series arrives with its own release calendar and forward projection, so the forecast never quietly runs on stale data.

SERIESTRANSFORMLAGCORRELATION
UK Retail Sales Volume IndexYoY %2 months0.71
UK CPI Annual RateYoY %1 month0.44
Brent Crude Oil ($/bbl)Δ 3m %2 months−0.29
Search interest · "book a table"level00.06

Search interest scored below the retention threshold and was dropped from the model.

Brent crude, against the forward curve+0%
COST BASE
+0.00%
REVENUE
+0.00%
HORIZON END
£5.42m

The dotted line holds the unchanged base case. Illustrative figures.

W1
2.8%
W2
3.6%
W3
2.4%
W4
4.1%
W5
3.0%
W6
3.3%

Adding drivers cut the backtest error from 5.9% to 3.2% — a 2.7% accuracy gain over trend-and-seasonality alone. Measured on six windows the model never saw.

Revenue is forecast rising, from £4.91m to £5.42m over the next 12 periods. Across the horizon, UK retail sales adds £412k (61% of driver movement); UK CPI adds £155k (23%); Brent crude subtracts £108k (16%). Underlying trend lifts the number by £186k on top of the drivers.
ExcelBoard packCopy narrative same words every time — no model writes them
Meet Cantor

The analyst's copilot.

// AI applied where it earns its place

Cantor explains what moved, drafts the commentary, and suggests drivers worth testing. The boring work, done. Ask Cantor in plain language or reach for a command.

The numbers come from Plainsong's deterministic, glass-box engine, not a language model guessing. Cantor reads those workings and puts them into words. Cantor never invents a figure, and never makes the call for you.

/explain /narrative /add driver /scenario
REVENUE · Q3 ACTUAL VS PRIOR FORECAST+4.1%
Q3
/explain the revenue jump in Q3
Q3 revenue is up 4.1% on the prior forecast. The move is carried by UK retail sales · lag 2 · +£412k turning up in July, partly offset by a softer UK CPI · lag 1 · +£155k read. Brent crude had no material effect this quarter.
traced to attribution · contributions reconcile to the forecast · ElasticNet, medium confidence
Add a new driver that reflects our EMEA expansion.
I'd suggest Euro area retail sales (a demand proxy for the new region) or EUR/GBP ecb:EURGBP (to catch the translation effect on reported revenue). Both are in the library — shall I test them?
Ask Cantor
The research

This isn't a hunch. It's what the forecasting research shows.

Combine the analyst's judgement and the machine's rigour, and you beat either on its own.

The largest review of modern forecasting finds that structured human judgement consistently improves accuracy, and that human-guided variable selection beats automated approaches when real domain knowledge is present.

Petropoulos et al. (2022) · International Journal of Forecasting
Zhang & Norman · 1994

The representational effect

How information is represented changes how well people reason. Plainsong lays the drivers out so your judgement has more to work with.

Amershi et al. · 2014

Humans in the loop

Humans directing a machine-learning system outperform purely automated ones. Plainsong is built to iterate with your expertise, not to replace it.

Hyndman & Koehler · 2006

Honest measurement

Accuracy only counts on data the model never saw. Plainsong backtests every forecast and never marks its own homework.

Why Plainsong

What Plainsong is not.

In finance, trust comes before everything. So we're clear about exactly where the line sits.

01Not a reconciliation tool.Your ERP already ties out the actuals. Plainsong is about what happens next.
02Not a replacement for analysts.Plainsong maximises what your analysts can do, not a substitute for them. The research is clear: human-guided forecasting is consistently more accurate.
03Not a black box.Every number traces back to named drivers you can inspect, challenge, and override.
04Not a replacement for judgement.Plainsong surfaces the highest-signal drivers and shows the trade-offs. The strategic call is, and stays, yours.
The best of both

Machine learning can surface deep, statistically significant relationships with your key commercial drivers, but never replaces human judgement and intuition.

Refining the drivers becomes the team's work — using the deep knowledge of the business only they have, to evolve the model rather than update a spreadsheet. What your best analyst knows stops living in their head, and starts living in the model.

Plainsong lets your team work to their full potential: fertile ground for a strategic conversation, not another spreadsheet to reconcile.

Join the Waitlist

Quantify your instinct.

We're working with a small group of commercial teams ahead of launch. Tell us what you forecast and, once we're ready, we'll show you how Plainsong can help.

No spam. We'll only be in touch about early access to Plainsong.